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The Secret of Selling the Negro (1954)

Genre : Documentary

Runtime : 21M

Director : Wayne A Langston

Synopsis

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Actors

Robert Trout
Robert Trout
Self - Host

Crews

Wayne A Langston
Wayne A Langston
Director
Helen A. Krupka
Helen A. Krupka
Writer
Joseph G. Betzer
Joseph G. Betzer
Producer
Harry W. Lange
Harry W. Lange
Producer
Ray Soitz
Ray Soitz
Cinematography
Marvin L. Bailey
Marvin L. Bailey
Editor
George De Decker
George De Decker
Art Direction
Nick Mack
Nick Mack
Set Designer
Rita Gleason
Rita Gleason
Makeup & Hair
Florence Westcott
Florence Westcott
Makeup & Hair
John W Brix
John W Brix
Production Assistant

Trailers and other movies

THE SECRET OF SELLING THE NEGRO (1954)

Posters and backgrounds

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