A journey following the path of snowboarders Red Gerard, Sage Kotsenburg, and Ben Ferguson as they travel the globe in search of the best mountain scapes and snow conditions to ride. It was the path of Olympic Gold medals and contest venues that banded together the cast of Joy, and the chase of bigger mountains and deeper snow that propelled them into this film project. From airs, to slashes, and riding lines, the crew’s prowess and board control in the back country is in harmony to their superlative riding in the contest arena. From the North Island of Japan, to the Heart of British Columbia the crew finds the true joy in snowboarding. Appearances from Danny Davis, Brock Crouch, Hailey Langland, Gabe Ferguson, & Nik Baden.
Never Not Part 2 takes a deeper look at snowboarding, going beyond the action, the tricks, & the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, this film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters. Getting up close and personal with the riders, we learn what it takes and what it means to realize your potential and live the snowboard dream. Exploring the creativity and ambition that drives these riders, snowboarding expands. It becomes a metaphor for freedom and an inspiration to pursue your passions whatever they may be.
Featuring a diverse cast of the world's most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada's powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Jed Anderson, Jess Kimura, and Halldór Helgason, Never Not is a movie that will inspire you to get up and go riding.
Himself
Progression never stops. That’s why you need Volume 5 of 20 Tricks to take your riding to the next level. Included are 16 tricks to dial in the park and pipe, and for the first time, we’re cracking the code of the streets with four urban moves. It’s all broken down one step at a time by the best and most respected pros in the game. So what are you waiting for? Inside are the keys to a whole new bag of tricks. Step up.
