Marian Medford Woodstock gave up a chance twenty years ago to compete for the Miss USA beauty title in order to marry Jeffrey Woodstock. She hopes to realize her past ambitions for fame and fortune through her daughter Kay, whom she persuades to enter a local beauty contest. Kay wins and is interviewed by reporter Gil McRoberts, who advises her to get married and settle down. Jeffrey is very upset with his wife's and daughter's passion for beauty contests and, when Kay enters the national contest, he informs Marian that she must choose between him and her chase after empty honors for Kay.
Georgia Garrett is sent by jealous wife Elvira Kent on an ocean cruise to masquerade as herself while she secretly stays home to catch her husband cheating. Meanwhile equally suspicious husband Michael Kent has sent a private eye on the same cruise to catch his wife cheating. Love and confusion ensues along with plenty of musical numbers.
The proprietor of an ice-skating revue promotes a peanut-vendor at the show to a management position based on suggestions he made to improve the act of the show's star, who also happens to be the owner's wife. However, he soon begins to notice that his new manager is paying more attention to his wife than he believes is appropriate...
