A high-art, high-fashion showcase of a star's many personas-and a vivid reminder that our art, not our obstacles, ultimately defines us. Free, focused, and fucking shit up again, it shows every side of Fergie-the superstar, the visual artist, the creative director, the label head, the fashion icon, the wife, and, she'll tell you most importantly, "mom."
Set against a stark, monochromatic background with a hairless Poly as the centerpiece, the video gives you an unsettling feeling that something disturbing is stirring beneath her initial placidity. Poly then takes us through a range of emotions of what can only be described as a carthartic episode before ending on the same unnerving note it began with. Brambilla composes the video brilliantly, creating mesh-like layers of Poly’s face that scatter and converge as he explores the idea of mulitplicity within the human psyche.