Bülent is the clumsy son of a wealthy family. Besides, a lot of money is spent on him so that he is not reproached for this ineptitude. His father allows Bülent a month to end this: He will either change his ways or be cut off without a cent! While Bülent finds love in the runaway bride Esma, after all kinds of adventures on this quest, Esma's brother Davut is after them for the sake of honor.
Selin, the spoilt and only child of a wealthy family, is dragged into an unwanted marriage, but she manages to escape on her wedding day. As she heads for the Aegean on a bus, she meets Asiye who tells Selin that she is being forcibly sent to her relatives. Selin offers to change places.