A provincial football prodigy, Matvey, has already moved from Ulan-Ude to Moscow for a year and plays in the capital's club, where, however, he mostly sits on the bench. The novice, but cheeky agent Alina helps him break into the first line-up. Shortly before an important match, Matvey receives a call from his hometown with bad news related to his childhood criminal friends. Matvey and Alina fly to Ulan-Ude to settle the situation and save Dasha's younger brother, Matvey's ex-girlfriend.
The story of the principled Ivan, who became disillusioned with the relationship after breaking up with his beloved Katya, but suddenly became the main "lot of sales" in the fake marriage agency of his friend, businessman Gosha. Unaware of the role prepared for him, Ivan becomes the target of a hunt for hundreds of unmarried girls who are ready to do anything to get a “macho millionaire” as their husbands, this is how Gosh advertises his friend.
The company of three guys and two girls makes their way to the old funicular to have an unforgettable New Year’s Eve celebration at the top of the mountain. A fun adventure turns into a nightmare when the funicular stops over the abyss. Coldness, height and fear of a slow death make them reveal their true essence and get in a fight with each other.
Matvey: a simple guy from a small province. What differentiates him from others are his physical attributes such as his strong legs, powerful lungs and an incredible endurance. He uses these talents to help his team win football matches but also takes advantage of his skills when it comes to small criminal adventures. This worries Dasha, his girlfriend, who tries to endlessly protect Matvey, whilst her friends are hopelessly attempting to persuade her to leave. After all, there are better options out there... Especially Vadim. Suddenly, Matvey receives an incredible offer: to go audition for a Premier League football club in Moscow. Not wanting to leave Dasha behind, he realizes he needs to obtain money for them to travel together.