Vlogger Keith Gill sinks his life savings into GameStop stock and posts about it. When social media starts blowing up, so do his life and the lives of everyone following him. As a stock tip becomes a movement, everyone gets rich—until the billionaires fight back, and both sides find their worlds turned upside down.
When Eastern European criminals Oleg and Emil come to New York City to pick up their share of a heist score, Oleg steals a video camera and starts filming their activities, both legal and illegal. When they learn how the American media circus can make a remorseless killer look like the victim and make them rich, they target media-savvy NYPD Homicide Detective Eddie Flemming and media-naive FDNY Fire Marshal Jordy Warsaw, the cops investigating their murder and torching of their former criminal partner, filming everything to sell to the local tabloid TV show "Top Story."