Periods are depicted as pink, heart-shaped sentient beings that harass women on a monthly basis, delivering awful gut punches, but also offering a shoulder to cry on.
High school student Ichigo Kurosaki lives an ordinary life, besides being able to see ghosts and the blurry memories of his mother's death under strange circumstances when he was a kid. His peaceful world suddenly breaks as he meets Rukia Kuchiki, a God of Death.
While a gang of high school girls randomly beats lone men at night, the photo of a young woman who has been declared missing is used to design a template which is painted on each wall of a small suburban town.