Two moments in the life of Pedro. First in 1997, he lives with his family in Rio de Janeiro and works at Gás do Brasil, a company that is undergoing a tough restructuring process, with layoffs and early retirements. Soon, privatization will come. In the second moment, two years later, Pedro lives retired in his hometown Barbosa, in the company of his childhood memories, his dog and his girlfriend. By interweaving these two moments in time, we put ourselves in Pedro's skin and experience his fears and delights.
The main actor believes that true success is the attaining WHAT money can't buy and encourages people to follow their dreams. He forms a huge following which becomes cult like following. Officials start feeling threatened and conspire to kill him.