After the Allies liberate Naples in 1943, life for the locals is not much easier, especially for women. Many sacrifice their dignity and morale to survive.
Giacinto lives with his wife, their ten children and various other family members in a shack on the hills of Rome. Some time ago he has lost his left eye while at work, and got a consistent sum of money from the insurance company, which he keeps hidden from the rest of the family. His whole life is now based on defending the money he sees as his own, while the rest of the family tries to kill him.
The United States of America, after the great success of Vietnam, Watergate and so on, have decided to expand their activities in Italy. Mr. Chips has chosen Eddie Mordace to open the Italian branch of the multinational American Love Company. So Eddie opens in Milan a small branch of the Company whose purpose is to comfort women. Eddie hires Simbad, Adone and later, when business starts to go well, Ugolino, a real Count, and Ivanoe, a raper, who becames the attraction of the House.
A successful businessman goes to Italy to arrange for the return of his tycoon-father's body only to discover dad died with his mistress of long standing.
An aging American millionairess journeys to Rome each year with her chauffeur George to play the card game scopone with destitute Peppino and his wife Antonia.