Himself
Dopamine is a naturally occurring chemical in the brain that influences movement and reward. At the core of progressive snowboarding, it is movement and reward that provide a natural motivation for riders like Bode Merrill, Victor De Le Rue, and Brandon Cocard to evolve and innovate. These explorers of mountain and mental landscapes led the charge this year, changing the definition of what can be done on a snowboard, and changing the guard. From the Yukon, Kootenays, Valhallas, Monashees, Dolomites, and Pyrenees, the Absinthe crew proves Dopamine is free, but you have to get out there to earn it.
Himself
A winter defined by feast or famine, shattered snowfall records and endless droughts, tidal waves, floods, and for many, a season that simply would not end. In a time where technology and the energy of our planet are accelerating off the charts and Mother Nature's confusion can no longer be explained away by experts. The Kootenay, Purcell, Selkirk, Monashee, Pacific Coast, Cascade, Wasatch, Uinta, Cache, Gros Ventre, Strandafjellet and Kaçkar mountain ranges were on the winning end of the spectrum, and you might guess where the Absinthe crew spent their winter. Twelve riders having a blast, redefining the limits of what is possible. Absinthe brings you the next wintry shred classic: Twel2ve.
Himself
Neverland is a state of mind, a mountain pushed up from the ground by imagination. Anyone can go but most people have trouble with the simple directions: Follow your dreams. This winter Absinthe dropped down the rabbit hole to explore this elusive place and brought back some mind bending tales and a pocketful of surprises.
