Luci, Graci and Mar, three sisters that make a comedy trio, go to the wedding of their father with a woman who is 45 years younger than him. During the feast Luci's husband dies in an accident. Despite the tragedy, the trio have to fulfill their commitment acting during August in Benidorm. The widow discovers thanks to a notebook that her husband cheated on her, so she decides to flirt with everyone.
A new doctor arrives in a small Spanish village. As soon as he begins meeting people there, he notices the strange behaviour of the population and is surprised. Young people make fun of him, a man called Gonzalo seems to be some kind of leader, and he is invited to leave the village when he tries to ask about the situation. All his questions get no answer. His neighbour is a lovely and pretty young woman, who works as the local teacher. They develop a sincere friendship from the very first moment, which grows to become love. Unfortunately, Gonzalo feels that the young teacher is "reserved" exclusively for him and he reacts with violence. Meanwhile, the doctor finds out the key of that strange behaviour. Some years ago, during the local feast, some drug-addicts attacked the village in order to get money and goods. There was a fight and some people died, including Gonzalo's son. From then on, Gonzalo and others began their particular "crusade" against drug-addicts.
A school closes due to heavy debt which brings the children into action by doing naughty deeds so as to persuade the real estate agency to reopen the school, and since this didn't work, they kidnap the school's owner in order to be heard.