A documentary on Boca do Lixo, a dowtown São Paulo square that became a tentpole for film distribution on the early 20th century, becoming, from the 1960s on, a production district for popular eroctic films and for avant-garde directors.
Bondomil, a quiet little town, becomes famous because in its main square there's a tree with strange fruits, with the format of the male sex organ, supposed to be an aphrodisiac for women. Soon the population grows wild, and tourists gather around it.
Beautiful model is hired to star a campaign to sell a new product: the male contraceptive pill. But it isn't easy to win the confidence of its target market, since people believe it causes impotence.