An epidemic has killed off all of the fertile men on earth, except for Elmer Smith, a hillbilly who lives out in a cabin in the Ozarks, when he is discovered, every woman on the planet begins fighting over him.
All the qualified men line up to be chosen, as an heiress advertises that she will marry the man with the most interesting mustache, that marriage which comes with a mansion. John Syrup Soother wins the marriage to who he believes is the heiress, Olive Palmer, a tank of a woman who has lost her beauty with age. But he learns that he his betrothed is not the heiress, Diana Palmer, but her mother. Howson Lotts, a shyster and one of Diana's other suitors, sells John a beach-front house for his new life, that house which is not all that it seems on the surface. In the meantime, others still will do anything to be Diana's betrothed, that choice in which John now has a different but still vested interest.
Ralph Norton, man-about-town and wealthy favorite in Broadway society circles, is attracted to Helen Tremaine, but her flirtatious behavior causes him to reject the superficial life of his set.
A series of sketches with a shoe clerk, his wife, and his extra-curricular activities. The shoe clerk steps out on his wife with one of his customers. Both his wife and the woman's husband catch them when they go to the beach and later watch a beauty and fashion contest. His wife enters it wearing a mask. Back at work on Monday, all has returned to normal, until the winner of the contest shows up for her prize - a complete wardrobe...
