Sid James as Father Christmas recounts times of the festive season through the ages, from life in stone age times. A country house party in the 18th Century. Christmas in the trenches during world war one. Next up is a Robin Hood send up with Sid as Robin.
Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.