Gemma Watson is a social media influencer/content creator who’s burning out from trying to maintain the interest of her followers. She meets James, a struggling musician suffering from depression. They enter into a relationship with the mutual intent to capitalize on the other. Gemma uses James for content by presenting him as a perfect aspirational romantic partner, while James leeches off Gemma’s wealth and connections to further his own music career. But, as time passes, their intentions don't pan out as they expect and a blur forms between real love and exploitation.
