Alice Segretto is more agitated than ever. The success of her chain of stores Sexy Delícia takes the businesswoman on a tour around the world. Working endlessly, Alice realizes that she has not been able to keep up with her family, which has also grown. Conflict sets in: how to reconcile this insane life with her family? Impetuously, Alice makes a curious decision, deciding to retire and hand over the business to her mother. But when a competitor comes up with a plan to steal the scene, Alice's life is once again flipped legs in the air.
Dona Hermínia is back, but now rich and famous since she is the host of her own successful TV show. However, the overprotective character will have to deal with her children's departures, as Marcelina and Juliano decide to move out. In counterpart, she will welcome, as a visitor, her sister Lúcia Helena, who's been living in New York.