Peter Press has been living with a press for 20 years and has completed his squaring process. But an incident forces him to remove his press and to take on a different Shape. This will go up against his beliefs and endanger his entrance to paradise. He starts a journey where he discovers that the Other Shape is the last trace of his individuality.
How the American coffee chain, now global, has conquered the urban middle class. This investigation on three continents reveals the carefully hidden face of the brand.
