Howard and Eli have graduated from gruesome basement antics to pirating a cable TV channel for the purpose of furthering their brand of homegrown depravity, madness and murder. With the help of 'do-it-yourself' violence videos sent in by adoring fans and a beautiful guest actress unaware of the pain in store for her, the sadistic hosts guarantee the "Bloodiest Show on Earth!"
A husband and wife open a video store in a new town, and come to find out that the locals only rent horror films and the "occasional triple X'er", and make their own snuff videos.