It tells the story of a university student who makes a documentary to find out if Colombia is a country of drinkers or not. In the midst of everyday and comic situations, the young man will obtain interesting and entertaining material for his research.
A magician announces in a show that in Ciénaga, a small town on the Colombian Atlantic Coast, there's a little girl whose hair is made of real gold: Juana. The Deacon, the Mayor, and the greedy population of this town find in this unusual gift the solution of their financial difficulties. But sooner or later, Juana's gift will become in a curse she'll try to fight.