A satire about the power of publicity. Robert Montgomery plays Jeff Bidwell, a dashing Broadway press agent who has his own private club where he cultivates the rich and powerful. With the help of his selfless ex-wife (Madge Evans), Jeff molds an illiterate, suicidal young woman (Sally Eilers) into a celebrity socialite.
The Progressive Party convention is deadlocked for governor, so both sides nominate the dark horse Zachary Hicks. Kay Russell suggests they hire Hal Blake as campaign manager; but first they have to get him out of jail for not paying alimony. Blake organizes the office and coaches Hicks to answer every question by pausing and then saying, "Well yes, but then again no." Blake will sell Hicks as dumb but honest. Russell refuses to marry Blake, while Joe keeps people away from Blake's office. Blake teaches Hicks a speech by Lincoln. At the debate when the conservative candidate Underwood recites the same speech, Blake exposes him as a plagiarist. Hicks is presented for photo opportunities and gives his yes-and-no answer to any question, including whether he expects to win.
A foreword warns against the peril of yellow journalism, and the story illustrates it by following events in the upstate New York town of Cornwall after prominant financier George Ferguson is killed. Two types of New York City journalists descend on Cornwall, one interested in facts, the other in getting sensational "news". Mrs. Ferguson is known to have been friendly with a local banker. The Fergusons quarrel the evening he is killed (by "burglers", his wife tells the police later), and she is arrested, spurred on by the "bad" journalists, who also manage to badger the banker's wife into the hospital. Meanwhile, young Bruce Foster runs the Cornwall Courier, and shows the big city reporters how to dig out real news while they attempt to subvert justice for their own ends.
A truck driver "too lazy to work and too nervous to steal" gets mixed up in racketeering. Naturally his underhanded business practices make him a pillar of the community.
