A group of three youtubers who call themselves experts in supernatural beings decide to win public recognition once and for all. For this they plot a plan to capture a being known to all. It is the spirit of a light-haired woman who died in an unknown way and who haunts the bathrooms of schools across the country: the blonde in the bathroom.
After another day at work, Virgílio turns on the answering machine at home and hears a disturbing message. It's a message from Clara, communicating the end of their relationship. Virgílio then listens to the message repeatedly, seeking some meaning. Breaking up is not the problem; the problem is that Virgílio has no idea who Clara is.
Eduardo discovers he has a split personality: a buttoned-up São Paulo executive and beach-loving weekend playboy in Rio de Janeiro called Duca. Unconsciously, he becomes entangled with a woman although he's already engaged to another.
Diogo's 20th high school class reunion is coming up, and although he's married, sees it as an opportunity to hook up with his high school crush who will also be at the reunion. He and his wife have a young son, and everything is lined up so he can go to the reunion alone, hook up with the woman, and go home without his wife suspecting anything. Unfortunately for him, his wife's mother breaks her arm the night of the reunion and can't watch their son. Diogo scrambles to find a babysitter, ultimately settling on a nursery in a strange building. He goes to the party, meets up with the crush, but then has to leave. He and his three friends then go back to the nursery and pick up his son, who is wearing his favorite dog mask. While Diogo and his friends are on their way back to the reunion (he still hasn't hooked up with his former crush) he removes the dog mask and realizes the boy isn't his.
Exposed by his girlfriend through a video on the Internet, Bruno tries to revive his reputation, but all he can do is get into a series of traps (Cilada, in Portuguese). Cilada.com is a comedy about love and betrayal that shows the power of the Internet to transform small intimacies and slips in fame and constraints globalized.