The charismatic and self-confident man, Karel Král, is the editor-in-chief of men's magazine. Although a chauvinistic type, he is very popular with women. However, he struggles in his personal life. He frequently argues with his ex-wife over their 17 year-old daughter Julie, who despises his new way of life. Then the consequences of his behavior catch up with him. He loses his job, and the editor-in-chief position is given to a young and beautiful woman. But his bad luck does not end there. After another fight with his ex-wife and daughter, and a woman driver crashing into his car, Karel and his best friend Cestmír have an evening of binge drinking. During the wild night, he expresses a wish to be a woman. When he wakes up the next morning he discovers that his wish has been granted.
Charming bon vivant Rudolf is convinced that infidelity is the basis for a happy marriage, since, after all, a woman does not want to be bored with her partner.
The movie is based on the narrative of a Czech multimillionaire who achieved success not by stripping companies, making crooked deals and crony-ism, but by blazing his own trail like Schweikesque self-made man. He realizes early on that he has nobody but himself to rely on. During the totalitarian regime of the 80s, he ambles along his oddball path and then experiences the Velvet Revolution atypically, too - in an asylum amidst nut-cases. After the Revolution, he really gets rolling. To Germany and back. To prison and back. To China and back. The intriguing and endless opportunities afforded by the Internet eventually blossom into virtual prosperity. The hero has everything and is even planning a highly unorthodox family. A happy ending is nigh, until everything goes up in smoke, of course...