Tomás Sampaio

1980s. Brazilian television exploding in color and auditorium programs not so politically correct. In the middle of this fervor, Augusto Mendes, a young rising actor, seeks his place in the sun. From porn studios to soap operas, he finally finds success and fame when he becomes "Bingo", a TV host clown from one of the audience leader TV shows for children. It turns out that behind the rice powder and red nose, nobody knows who he is.

The main actor believes that true success is the attaining WHAT money can't buy and encourages people to follow their dreams. He forms a huge following which becomes cult like following. Officials start feeling threatened and conspire to kill him.