A young Moscow music video maker Grisha blazes his way to fame through the dashing nineties - in the era of careless parties, bandit shooters and grievous bodily harm. His friends are the best music video makers in the country, his clients are its main stars. One dashing adventure follows another - the guys are lucky. And it seems that everything is just beginning.
Contemporary Moscow. Svyatoslav, a poor boy, falls in love with Asya, a rich girl, and wants to marry her. To support her in the manner in which she is accustomed, he opens an upscale restaurant. But he soon discovers he has a unseen enemy.
Gera, a respected director of TV commercials, thinks he's capable of creating a fiction movie masterpiece. Predictably, he ends up with owning money to a mafia and no film to show for. To make his life even crazier he falls in love with a girl who belongs to the boss of mafia.
