In Russia a new dog tax has been introduced. Inspectors are dispatched in search of defaulters. Raisa is the best in the city; she loves her job. But it creates a professional imbalance and prevents her from leading a good private life. Psychoanalysis, hypnosis, and special respiratory techniques do not help.
Vadim is an ordinary office worker with no prospects, desperate to somehow change his boring life. One afternoon, while pondering his life in a pub, a mysterious bartender offers Vadik a cocktail. Upon drinking this cocktail, Vadik's world is instantly transformed beyond recognition. He is now successful, attractive and interesting. However, Vadik needs to learn how to sustain this new mirage, once the cocktails run out.
Once met, Alice and Kostya at first sight understand that they were born for each other. However, along with the love of their lives come problems: at work, at home, with health. Exhausted Alice goes to the astrologer and hears the sentence: they can not be together with the Kostya, otherwise they are waiting for the fate of losers and premature death. Alice does not believe in prediction, but trouble continues. Heroes are young, ambitious and want to be successful and happy. Alice and Kostya break up. Years later, they have everything but love…