Gladys Glover has just lost her modeling job when she meets filmmaker Pete Sheppard shooting a documentary in Central Park. For Pete it's love at first sight, but Gladys has her mind on other things, making a name for herself. Through a fluke of advertising she winds up with her name plastered over 10 billboards throughout city.
Professional killer Bus Crow is hired by cattlemen to eliminate squatters. When Marshal Sam Rochelle is sent to investigate, saloon owner Hallie has to be a reluctant witness.