Himself
The lack of snow in much of the world, and a lack of snowpack stability in most other places, made this winter exceptionally challenging. Mentally and otherwise. A bit like a riddle, a maze, and a game of chicken rolled into one. With heavy consequences for not playing at the very top of your game. Lucky for you, (and for Absinthe) we were at the right place at the right time. But that would be a long and weird name for a movie, so we decided to call this one HEAVY MENTAL. You will be rocked. Riders include Victor De Le Rue, Austen Sweetin, Bode Merrill, Jason Robinson, Mat Schaer, Wolfgang Nyvelt, Manuel Diaz, Victor Daviet, Johnnie Paxson, Romain De Marchi, Blair Habenicht, Scot Brown, Ozzy Henning, Rusty Ockenden, Nils Arvidsson, Mathieu Crepel, Sylvain Bourbousson, Helen Schettini, and Mike Basich
Never Not Part 2 takes a deeper look at snowboarding, going beyond the action, the tricks, & the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, this film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters. Getting up close and personal with the riders, we learn what it takes and what it means to realize your potential and live the snowboard dream. Exploring the creativity and ambition that drives these riders, snowboarding expands. It becomes a metaphor for freedom and an inspiration to pursue your passions whatever they may be.
Featuring a diverse cast of the world's most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada's powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Jed Anderson, Jess Kimura, and Halldór Helgason, Never Not is a movie that will inspire you to get up and go riding.
Himself
A winter defined by feast or famine, shattered snowfall records and endless droughts, tidal waves, floods, and for many, a season that simply would not end. In a time where technology and the energy of our planet are accelerating off the charts and Mother Nature's confusion can no longer be explained away by experts. The Kootenay, Purcell, Selkirk, Monashee, Pacific Coast, Cascade, Wasatch, Uinta, Cache, Gros Ventre, Strandafjellet and Kaçkar mountain ranges were on the winning end of the spectrum, and you might guess where the Absinthe crew spent their winter. Twelve riders having a blast, redefining the limits of what is possible. Absinthe brings you the next wintry shred classic: Twel2ve.
