Erik Ruck

Prime showcases the next level of wakeboarding and wakeskating including a massive movement to bring the sport and it's riders to the top of the action sports world. The movie dives deep into the heart of the most progressive riding today, while delving into the minds and physical potential of the best athletes in wakeboarding and wakeskating. Prime was filmed in some of the most epic locations around the world including the largest private wake park (Lake Ronix), blue lake mines in Florida, beautiful northern California Reservoirs, dead tree lakes in Southern Australia and more.

It's been nearly 3 years since Team Hyperlite has gathered to document their skills in a wakeboard film. A project has begun to do exactly that, featuring hammers dropped by Rusty, Murray, JD, Ruck, Rathy, O'Shea, Grubb, Schwenne, BT, Nicola and Jimmy LaRiche. This film promises to deliver a perspective never before captured in a wakeboard film. Director Keith Kipp, a former Hyperlite athlete, has an advantage when he's behind the lens because he's spent time in front of the cameras on his wakeboard. For the next 6 months, he and his crew will be spending time at different team's homes, in their backyards and in their faces to grab the necessary footage showcasing their talents, their personalities and their antics for you. Get ready for a ground breaking film with a hard hitting soundtrack featuring the A-Team, brought to you by Alliance Multi Media & Hyperlite Wakeboards!

In a time when videos were starting to become standardized. Similar tricks, editing styles, swapping big name riders on the box cover. Our team decided to step back from the traditional approach of media saturation. Hanging somewhat low from seasonal videos, to wait for a DVD that will live up to its confident title. Instead, they decided to make a movie that makes a difference - the right way, the long way - the hard way. Thru 3 cadaver surgeries, several other round trip tickets to the hospital and many sleepless nights chasing the elusive "missing hammer", out team finished a movie that sums up why they got into wakeboarding and wakeskating. Each in their own way with distinct personalities they all felt the pressure and motivation, as tricks from their friends/teammates were being captured on a daily basis.

Welcome is primarily the latest team video from Hyperlite, but it's also billed in the intro as a tribute to the "Welcome" family that built Radar Lake in Washington, which was bought by Herb O'brien and turned into the official testing grounds for Hyperlite products. This video pays homage to that history by taking the Hyperlite pro wakeboard and wakeskate team and filming them on and off the water while they spend some time at Radar Lake. Each rider is given a significant section in the film

Producer Ronn Seidenglanz and his Sidewayz crew have released what may be their strongest film ever. “Such is Life” is wakeboard and wakeskate handiwork from Sidewayz films. The movie features landmark wakeskating footage and unforgettable wakeboarding.

Blacklist is a video all about one trip to Lake Powell by the wakeboarding and wakeskating world's most progressive and well-known riders. If that sounds familiar, it might be because it's the same formula that was used for one of the best wakeboarding films of all time, Mayday. Instead of FLF who produced Mayday, Blacklist is a collaboration between a trio of the sport's top video people in Justin Stephens of Cadmium Films, Ronn Seidenglanz of Sidewayz, and Joey Meddock

One thing we love in wakeboarding videos, is a video that has a unique style and original feel to it. That is "Boombox". Justin Stephens and Cadmium Productions spent some time with the Pointless Posse along with Scott Byerly and Gregg Necrason to put together a video that just flat out works! The music in Boombox was all done by one artist called MYG from Portland, Oregon, and the music is full of great beats that go well with wakeboarding, and would sound great coming out of any boombox. Each rider has a strong section featuring some of the latest and greatest tricks in wakeboarding, and much of the film was shot from unique helicopter angles.