Alan Bennett's debut play for television follows the members of a Halifax cycling club, on an outing from Halifax to the ruins of Fountains Abbey. Set in the summer of 1911 and projects an idyllic vision of Edwardian England .
Teddy works for a large advertising company. Given the seemingly impossible task of selling frozen porridge, he decides to produce commercials that make the product seem sexy. This leads him to confrontation with the "Keep Television Clean" movement, of which his wife is a senior member.