Rise and fall of Jari Sarasvuo, as he transforms from a media person to business training guru during the crazy years of the 1990s and 2000s, just before the financial crash.
A Black man arriving in Tyräaho causes consternation among the villagers. Meeri Aavasuo wants an adopted child and to promote the cause, she tries to get Pekko as her husband, whose heart still beats for Pipsa. Beauty salon owner Kaisa Kuovi's and her policeman Reino's baby goes missing.
Pekko is jealous when Pipsa is under the spell of the handsome Markku. The children Kalle and Katariina enjoy each other's company. Beauty salon owner Kaisa Kuovi and police officer Reino are preparing for their wedding.