The punchy journalist Dina desperately wants to move up the career ladder and does anything to please her boss Konstantin Lvovich. She is tricked into getting into a crowd of local mobbers who periodically arrange flash mobs in unexpected places in the city. However, in the process of working on her reportage, Dean falls in love with the main mobber, Dan.
Tired of the routine, the President decides to go on vacation in splendid isolation to rest in the Crimea, and at the same time freely communicate with the people. Realizing that it would be difficult to remain incognito and escape from caring colleagues, he resorted to make-up services. But his new appearance exactly coincides with the appearance of Valery from N-sk, who is hiding from the collectors on a voucher for his mother in the Crimean sanatorium ...
