Hassan is a college professor and his brother Tarek is a chemist who ends up working at a pickle factory. When tragedy strikes, both brothers consider either leaving the country with their families or marrying their children off to wealthy spouses.
To watch a pornographic film in Egypt, you need four things: the videotape; a VCR; a television; and a place to watch it. Three horny Egyptian 20-somethings try to pull these elements together in a day-long 'mission-impossible' to watch what is euphemistically called "thaqafi" (cultural) -- a codeword for porn meant to keep parents, friends and colleagues out of the loop (and those in the know in).
Mahrous, a simple man, is acquainted with the minister as they both hail from the same village. When Mahrous gets appointed at the minister's office, he only causes trouble. However, as the two get involved in extra-marital relationships, they form a strange bond and become square in many endeavors.
