Patrick Driscoll

Timed with the start of the fall/winter 2021 season, Reebok unveils the first look at its refreshed brand creative direction led by Vice President of Creative Direction at Reebok, Kerby Jean-Raymond and Artistic Marketing Director, Jide Osifeso through the “Reconnect” film. Inspired by Osifeso’s own relationship to sports growing up, the film explores forward movement – literally and figuratively – and examines the relationships between ourselves, sports and our communities.

Three people's lives are drastically changed when they are suddenly given one million dollars each by an eccentric billionaire in this pilot to a prospective new series which the producers hoped would equal the success of the original one that ran from 1955 to 1960.