A.A. Trimble

A Broadway producer is in a quandary when he discovers that the opening of his newest big production coincides with that of a major charity event. He despairs that the show will close after opening night until an ingenious writer suggests that he simply give the production snob-appeal by making the tickets nearly impossible to get by fabricating a story that they were all purchased by a flamboyant Texas oil baron who is totally besotted by the show's star.

O filme retrata a vida de Florenz Ziegfeld (William Powell), um dos maiores empresários do showbusiness norte-americano no começo do século XX. Incluindo seus casos com artistas de seus espetáculo, seu casamento com Anna Held (Luise Rainer) e a crise da década de 30.