Grain Media and Burn Energy Drink tell the story of snowboarding through the eyes of the people who made it happen. From its origins in the culturally shifting 1960s, to its boom in the 90s, to its acceptance as a mainstream sport, snowboarding has had a roller coaster history. A fully immersive archive film narrated by Jason Lee and a cast of dozens of snowboarders, We Ride: The Story of Snowboarding is the first feature film to tell the story of how this outsiders' sport became huge.
Once in a while a person comes along and flat changes it all. For the world of snowboarding, Craig Kelly was that guy. Craig Kelly led the charge, and led it with more class, skill and energy than anyone else would have or could have. Craig Kelly was snowboarding's original captain, and remained on top until his tragic death by avalanche in 2003.
EXTREME is a visually stunning 45-minute journey into the soul of adventure featuring a cast of world champion athletes. Combining incredible extreme sport action with narration from the athletes and an eclectic, contemporary soundtrack, EXTREME explores the paradox of human nature: facing fear from the edge of life.
Take off on a ski adventure in Siberia with two of the world's best extreme athletes. The crew takes a harrowing ride by helicopter to their destination. Will the day be too extreme?