Maksim is so busy at work, trying to do everything and not let his boss down, that he does not notice the most important things in his life. On the anniversary of meeting his beloved girl Sasha, after an accidental quarrel with an unusual taxi driver Tamara Petrovna, completely inexplicable events begin to happen to Maksim - he will have to live his life on rewind.
A saleswoman from the fish store Polina Schukina is going through a difficult life period. By the grace of an extravagant grandmother, she finds herself in the fairy-tale world of princesses, where, as it turns out, everything is subordinated to bureaucracy, and in a lot of echoing corridors and government offices there are queues of girls eager to discover the princess. Pauline has to go through a series of tests that will reveal her personal qualifications in a very competitive profession.
