Four university friends are perpetually vulgar. When one of them falls in love with her neighbor, her mother who sells pickles disapproves. Her friends try to help her but they get in trouble and always end up at the police station.
To watch a pornographic film in Egypt, you need four things: the videotape; a VCR; a television; and a place to watch it. Three horny Egyptian 20-somethings try to pull these elements together in a day-long 'mission-impossible' to watch what is euphemistically called "thaqafi" (cultural) -- a codeword for porn meant to keep parents, friends and colleagues out of the loop (and those in the know in).
Adam is the son of a wealthy Egyptian-American family who is studying at UCLA and returns home for a brief vacation. Upon his arrival he meets beautiful reporter Hanane, with whom he begins an intense love affair, and eventually they marry. Trouble arises when Hanane' s journalistic interests lead her to the corrupt business affairs of Adam's parents, who are interested in building an American tourist compound that would allow Americans further control of Egypt's tourist industry, and make them a whole lot richer.
