A documentary about Li Yang, who tries to teach large numbers of Chinese to speak English, using unusual methods. He holds motivational rallies, where he gets the crowd to shout out English phrases, in order to instill confidence, and tells them not to be afraid of losing face. His goal is to increase Chinese trade, and export Chinese culture, to the main world markets: North America, Japan, and Europe. After the rally, they can continue their English lessons using his taped courses.
