In a Brazilian coastal village where everything seems motionless, Clarice grasps her life in a single day, unlike those she meets and who are living this day like any other. She tries to understand her obscure reality and the destiny of the people around her in a circular time that haunts and disorients.
Based on the book O Fantástico Mistério de Feiurinha, the story combines real world and fantasy, dream and determination, with a surprising end, even for a fairy tale. The movie shows the fight of the fairy tale characters, now adults, who come together to recover the fable of the Little Ugly Princess, a beautiful Princess with a strange name, which only makes sense for those who know her story. The problem is that children and adults have forgotten the story of the Little Ugly Princess, which is as wonderful as other major fables for children. Cinderella brings together other fairy tale characters to meet the writer who keeps, lost in a small notebook, the Little Ugly Princess story.
Kika, a math teacher, accidentaly becomes a child again after eating a magic cupcake. This leads her in a journey of self-discovery, while also helping Juju, a 10-year old girl chasing her dreams.