Baron Luigi Fontana is a rich and stinging producer of fine wines, as well as president of the amateur football team of Cerignola who, to crown a triumphant championship, is about to be promoted to Serie C.
A Texas girl wins a trip to Italy where she meets a prince who's afraid to admit that he's flat broke (so is she). They strike up an affair, but things come to a crazy conclusion when he tries to bribe a horse to win a race at the Palio racing grounds.