Jean-Baptiste Diebold

This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.

This film tells the competition in the telecommunication sector over the last years, in order to make us understand its stakes and the industrial and commercial logics. The story is told by its four main characters : Martin Bouygues, Stéphane Richard, Xavier Niel and Patrick Drahi.