Self
Back in 2001, the Red Bull Rampage concept was conceived to serve one of the fringes of the blossoming mountain-bike movement. There were riders — courageous, driven and a little crazy — who were at once exploring new terrain, testing their own limitations and defining a new genre of the sport, and their riding style was not represented at all in competition. Freeride mountain biking was rapidly evolving with every insane drop and first descent, and Red Bull Rampage was on board to help push it even harder. The inaugural event was a landmark in the sport’s history and was followed by three more through 2004. If you won Red Bull Rampage — or even survived the weekend with all your bones intact — your reputation as a bad ass on two wheels was unassailable. Unlike events with a defined course and familiar obstacles, Red Bull Rampage let the riders determine their own route down treacherous cliffs; the more creative and risky the line, the better the score.
