Shiro Emiya is a young magus who attends Homurahara Academy in Fuyuki City. One day after cleaning the Archery Dojo in his school, he catches a glimpse of a fight between superhuman beings, and he gets involved in the Holy Grail War, a ritual where magi called Masters fight each other with their Servants to win the Holy Grail. Shiro joins the battle to stop an evildoer from winning the Grail and to save innocent people, but everything goes wrong when a mysterious "Shadow" begins to indiscriminately kill people in Fuyuki...
While performing a puppet show at a nursery, the HappinessCharge Pretty Cures are surprised when one of the dolls starts talking. “Save our kingdom!” Tsumugi, the ballerina doll, pleads. The Pretty Cures accompany Tsumugi to the land of dolls, a girls’ paradise of cute stuffed animals, talking dolls, music and dance ruled by the noble Prince Zeke. But the kingdom is under attack by the forces of Black Fang, a mysterious man who wants to conquer the land for his own nefarious purposes. As sorrow spreads throughout the Kingdom of Dolls, the Pretty Cures come to the rescue.