The economists behind the implementation of the most extreme capitalist system in the world observe with surprise the discontent of its countrymen. For the first time, they tell the story of how they became Milton Friedman's students in Chicago in the 1950s and what were they willing to do to pursue their extreme economic ideas, aided by Pinochet's dictatorship in the 70s. Unseen images and testimonies that allow us to understand the historic process that transformed the Chilean people and Chile in the country that it is today, an image of success and discontent.
In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
In Chile, during the mid 80s, a wave of young enthusiasts from different parts of the country decided to rebel against the regime and liberate themselves through rock. It was a new Chile, committed to fight for its ideals, and to have fun at any cost.
