The Codes of Gender (2010)

Identity and performance in popular culture

ジャンル : ドキュメンタリー

上映時間 : 1時間 13分

演出 : Sut Jhally

シノプシス

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

出演

Sut Jhally
Sut Jhally
Himself

製作陣

Sut Jhally
Sut Jhally
Writer
Sut Jhally
Sut Jhally
Director
Sut Jhally
Sut Jhally
Editor
Andrew Killoy
Andrew Killoy
Editor
Aaron Vega
Aaron Vega
Editor
Andrew Killoy
Andrew Killoy
Animation
Jeremy Earp
Jeremy Earp
Script Coordinator
Loretta Alper
Loretta Alper
Information Systems Manager
Scott Morris
Scott Morris
Information Systems Manager
David Rabinovitz
David Rabinovitz
Camera Operator
Andrew Killoy
Andrew Killoy
Recording Supervision
Rikk Desgres
Rikk Desgres
Sound Engineer
Shannon McKenna
Shannon McKenna
Imaging Science
Shannon McKenna
Shannon McKenna
Imaging Science

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