The Codes of Gender (2010)
Identity and performance in popular culture
장르 : 다큐멘터리
상영시간 : 1시간 13분
연출 : Sut Jhally
시놉시스
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
본래 캐시 제이는 페미니스트 였으며 원래는 남성인권단체를 비판할 목적으로 그들과 인터뷰했으나, 하지만 캐시 제이의 생각과 달리 남성인권단체가 주장하는 것들이 정말 옳다고 생각하여서 아예 남성인권 다큐멘터리를 제작하게 되었으며 그 과정에서 캐시 제이는 페미니스트를 관두기를 선언했다. 이름의 유래는 역시 1번의 매트릭스의 빨간약에서 따온 개념으로, 캐시 제이가 그간 가지고있던 남성은 항상 권력자의 위치에 있으며 혐오, 차별의 대상이 될 수 없다고 믿어왔던 기존의 페미니스트로써의 신념을 버리고 남성인권에도 관심을 가지게 되었다는 의미이다. 당연하지만 미국의 여성인권단체의 각종 항의로 인해서 몇번 극장에서 상영취소가 되기도 하였다.
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그에게 여자란 꽃이거나 사냥감. 남성 우월주의자 다미앵, 여성이 지배하는 세상에서 깨어나다! 이제 그는 과거의 자신과 닮은 여성 작가에 맞서 존엄성을 지켜야 한다.
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이 영화는 기후변화 최전선에 있는 7개의 커뮤니티에 대한 강렬한 초상화이다. 개별적인 이야기를 하나로 엮어주는 것은 탄소배출과 경제시스템의 관계를 보여주는 나오미 클라인의 내레이션이다. 이 영화에서 클라인은 그녀의 가장 논쟁적이면서도 흥미로운 아이디어를 제시한다. 기후변화의 존재론적 위기를 이용해 실패한 경제시스템을 훨씬 더 나은 시스템으로 바꿀 수 있다는 것이다. [제13회 서울환경영화제]
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