In 1932, the writer Paul Nizan published "The New Watchdogs" to denounce the philosophers and writers of his time who, sheltering behind intellectual neutrality, imposed themselves as true watchdogs of the established order. Today the watchdogs are journalists, editors, and media experts who've openly become market evangelists and guardians of the social order. In a sardonic manner, "The New Watchdogs" denounces this press that, claiming to be independent, objective and pluralist, makes out it is a democratic force of opposition. With forcefulness and precision, the film puts its finger on the increasing danger of information produced by the major industrial groups of the Paris Stock Exchange and perverted into merchandise.
This documentary tells two stories simultaneously: it's a profile of Bernard Tapie, a wealthy man who rises and falls spectacularly in French society and may be on the rise again; and, it's a look at Marina Zenovich's fascination with Tapie, behaving oddly in spite of her awareness that she's being irrational. Politicians, athletes, friends, companions, and journalists comment on Bernard's charm, his rise to prominence in sports and politics, and his subsequent trouble with the law. Zenovich becomes fixated on her need to interview Tapie, becoming virtually a stalker in her quest.