Üftade is a young woman who lives with her parents and is constantly subjected to pressure from her stepfather. Her sister Azade, who had left the house many years ago, comes to visit the family one night with her husband and son Umur. Üftade and Umur start to spend most of their time together. However, as Umur gets to know his aunt, he will also become a partner in her secrets.
Serap is a successful theater actress. Although she rejects the traditional roles assigned to women in her personal life, she agrees to play the role of a traditional housewife in a shampoo commercial. However, she is unaware that this commercial will turn into her worst nightmare.
